In May 2018, Manchester City Football Club won the 2017/18 Premier League, securing title glory for the third time after the 2011/12 and 2013/14 seasons.

Matchday for Manchester City F.C.

For Manchester City, this summer is one for the history books.

Arif Chowdhury, Vice President of TRANSSION Holdings, at the trophy podium of Manchester City F.C.

To play a great game or score a perfect goal, it takes cooperative teamwork, an ambitious strategy and tactic, solid skills, a firm belief in victory and the enterprising spirit of persistence. These are values that matter to TRANSSION, too. In fact, strength and charm of a brand are also rooted in dedication, a correct strategy, firm conviction and unremitting efforts.

At the end of 2016, building on these values and sharing a common drive to succeed, TRANSSION's premium mobile phone brand TECNO Mobile and Manchester City F.C. joined hands and formed a strategic partnership to bring TECNO customers and fans of Manchester City F.C. closer together. In early May, TRANSSION and TECNO stood together with Manchester City F.C., the world’s most powerful and creative football team, to witness the Club’s official title celebration ceremony and applaud the spirit of sports.

Stephen Ha, Managing Director & GM of TECNO Mobile and Kevin De Bruyne, player of Manchester City F.C.

Just like Manchester City F.C. practices its motto “Pride in Battle” in every single game, TRANSSION is committed to developing win-win relationships with its customers in emerging markets. For TRANSSION, “consumer-centred” and “market-oriented” are at the very core of the company’s product strategies, they define TRANSSION’s relationship with its customers and exemplify the company’s ambition to create products that add value and respond to customer needs.

In line with its ambition to boost Africa’s economic and social development, TRANSSION is also fulfilling its commitment to propelling local social-economic development and improving people’s living standards. For example, TRANSSION’s plant in Ethiopia not only boosts local employment, but also creates foreign exchange for the country, as TRANSSION is the first mobile company (in that locality) to export products overseas.

With a dedication and commitment to realising mutual benefit and win-win, TRANSSION hopes to bring about more new development opportunities for vast emerging markets in Africa, the Middle East, Southeast Asia, South Asia and Latin America.

The partnership between Manchester City F.C. and TRANSSION’s TECNO is ultimately based on the enthusiasm that both sides display in the pursuit of their established goals and causes.

The TECNO brand was launched in 2006 and by 2010, its sales ranked among the top three in the African mobile phone market. Building on its “Experience More” brand motto and adhering to TRANSSION’s “Glocal” approach to development, TECNO focuses on translating state-of-the-art technology into localised innovation and providing customers with competitive and high-quality products through its sales network covering emerging markets in Africa, the Middle East, Southeast Asia, South Asia and Latin America.

As part of its partnership with Manchester City F.C., TECNO also released the CAMON CX, a smartphone that comes with custom accessories, ensuring an exclusive experience. It also marked the start of a new chapter in the partnership between the two brands.

By joining Manchester City’s championship celebration, TRANSSION – the only sponsor to provide smart devices and value-added mobile services – not only experienced the excitement of competitive sports but also exchanged business ideas with other sponsoring global leading brands.

TRANSSION Holdings with senior management representatives from Dow Jones, Citibank, Deloitte, Etihad Airways, and other sponsors

Personalised football jerseys for TRANSSION executives

Knowing that there’s a long way ahead, TRANSSION firmly adheres to its “marathon mentality” and long-term development strategy of focusing on emerging markets and inventing products with ingenuity. TRANSSION wishes its partner, Manchester City F.C., even more success for future seasons.

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