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Transsion Charters New Win-Win Course Throughout The World
Date : 2017-10-12 15:07

Things like a chess game. In such a game, you should develop a strategic plan for overall game after starting and then move each piece thereout while creating and leveraging every opportunity for securing advantages and eventual success.

But how can things simply be simulated with a chess game? In the world beyond chess game, there’re so many factors that contribute to a scenario other than “win or lose” situation, but mutual benefit and prosperity through collaboration.

It's been one month since Great Power Diplomacy, the major featured political program, was aired first time. On Oct 1st,2017, the National Day, Transsion Holdings once again appeared on CCTV to meet the public through the program of China and World, the National Day featured report of World Weekly on CCTV-News channel. By combining narrative filming and interviews, the program gradually unfolds Transsion’s development and practices following the ideation of “Together We Can”, to reflect its vision and wisdom in implementing its “going global” strategy and interpret its persistence and responsibility for pursuing mutual benefit and win-win result.

Mutually motivated to make any “far” short

China has long been focusing on collaborating with the developing countries. Developing strategic partnership with African countries is also the performance of cooperation in substantive areas in the new situation. On March 25th, 2013, President Xi Jinping mentioned at his address given at Nyerere International Convention Center at Tanzania that, to partners from Africa, we are genuine; to cooperation with Africa, we are honest; to friendship with Africa, we are amiable; to solving problems in cooperation, we are sincere.

Africa is a vibrant land for Transsion, promising a lot of opportunities. For years, Transsion provides glocalized mobile solutions to emerging economies around the world and incorporates considerations for social responsibility and public interest into this endeavor to pave a sound foundation for its future growth with the idea of stimulating world development with self-growth. In 2016, Transssion shipped nearly 80 million mobile phones globally. With localized features for dual-sim,selfie and standby that meet local market demands, mobile phones from Transsion are very popular in Africa. According to IDC, mobile phones in its brands have a total share up to 38% in Africa, ranking the first.

Forge common minds for realizing mutual benefit and inclusive growth

After developing the strategy that focuses on African market, Transsion has spent nearly a decade on building its brand in Africa follow the principles of genuineness,integrity, amity and sincerity in which win-win results are pursued together with its employees, partners, governments and local communities. In the interview, Arif Chowdhury, Vice President of Transsion Holdings, indicated that long term growth can be expected only when Chinese and Africans work along as a large family for this business.

Transsion is genuine in training employees. Though local skilled technicians are scarce and most employees require training, Transsion’s assembly line in Ethiopia still has 90% local employees. When righteousness and interest conflict, righteousness shall prevail. Transsion believes that as a global company, it has a brilliant future only with the cooperation that truly benefits people from both countries.

Transsion is honest in dealing with suppliers and agents. Besides its stress on channels and after sales, Transsion attaches even more importance to the mutually-benefiting ties with its partners and suppliers. Mwale, an advertiser in Kenya, is a typical representative among its many local partners. They grow rapidly while helping Transsion to better realize its localization initiatives.

Transsion is sincere to local governments. According to Vice Minister from Ministry of Industry of Ethiopia, Transsion’s plant in Ethiopia is the first enterprise that exports products overseas and earns foreign exchange for this country. As an epitome of the Belt and Road initiative and the South-to-South cooperation,Transsion helps local government officials to understand supply chain and operations in China’s mobile phone industry, innovatively driving the transformation of manufacturing game rules in Ethiopia and making the ideation of neighborhood community setting roots and thriving.

In the meantime, Transsion defines itself as a Marathon-type company, which shows its sincerity to enable mutual support and benefits with African countries. This brings benefits for both people and social development. While driving commerce and local mobile industry, Transsion contributes to local social and economic developments and living standard improvement. The company and its employees are active players in public interest undertakings. In fact, a volunteer community has formed within Transsion to spontaneously organize public interest activities. Zhou Yi, an employee born in the 90s, regularly visits the orphanage in slum, to collectively celebrate birthday, play soccer and teach them Chinese Kongfu. When corporate social responsibility is concerned, Transsion and its employees are lively manifestation of the kindness between the Chinese and the Africans.

A long course to sail ahead

China’s relations with the world are undergoing profound transformation in this new historic time, and China’s interactions and interconnections with international communities are becoming unprecedentedly close. In September 2017 when the leaders of BRICS countries met in Xiamen, China, as the chair country, gave off the signals for wishing to form partnerships with more emerging economies. In this month, Transsion took its mobile brands TECNO and itel and accessory brand Oraimo into Nepal after improving its layout in Africa and completing its layout in India. With the ideation of "Think Globally, Act Locally" in mind, Transsion is taking firm steps to strengthen South-to-South cooperation with real actions. In the future, it will have multi-lateral cooperation with more developing countries, echoing the long-shared vision with more emerging markets like South Asia, Middle East, Southeast Asia and Latin America for driving mobile phone and peripheral industries.