On August 1st Indian time, Transsion Holdings, a global company dedicated to providing mobile communication products and mobile internet services in over 50 countries, announced the launch of its premium online smartphone brand – Infinix in India.
Infinix begins its journey in India by introducing Note 4 and Hot 4 Pro from its global range of smartphones priced at INR 8,999/- and INR 7,499/-respectively to be available exclusively on Flipkart, India’s largest online retailer.
To boost the consumer confidence, Infinix is supported by an extensive service network of over 850 touch points across the country. All the products come with a free one-time screen replacement within the first 100 days of purchase.
“India is an extremely significant market for us.” said Benjamin, Global Head Infinix, “Our vision for Indian market is to become a preferred choice for young consumers by designing products that complement their lifestyle and make technology innovation affordable. We aim to expand our product portfolio by launching ‘Made for India’ products soon.”
Mr. Benjamin Jiang, Global Head Infinix sharing Transsion Holdings milestones during launch event in Delhi
Mr. Anish Kapoor, CEO Infinix India while speaking about India plans said, “Being a new player in the Indian competitive online smartphone market, consumer and product is at the centre of our ‘Go Beyond’ philosophy. Our partnership with Flipkart will be instrumental in making Infinix range of smartphones available pan India. We are targeting an online market share of 8-10% by 2018.”
Mr. Anish Kapoor, CEO Infinix India briefing the media on product portfolio during launch event in Delhi
To celebrate the launch of Infinix on Flipkart, Mr. Ajay Veer Yadav, Smartphone category head said, " A significant chunk of our large and growing customer base opt for affordable smartphones that are characterized by a sleek design, powerful battery life and high performance. Our exclusive association with Infinix checks all these boxes as we look forward to expanding shoppers’ choice of phones in this segment.”
Mr. Ajay Yadav, Flipkart VP Smartphones sharing the consumer offers of Infinix starting from 3rd Aug on Flipkart
It comes with latest Android Nougat operating system and further has a customized XOS UI layer for enhanced user experience. It supports a big battery of 4300mAh with a 18W unique Xcharge technology which charges 75% of battery in just 60 minutes. The 13MP Rear camera comes with “Pro” mode that enables users to adjust the manual settings as per their requirement. The 8MP front facing camera with large 1.4 µm pixel size comes with customizable LED flash to deliver optimum light while clicking selfies.
Hot 4 Pro
The powerful 4000mAh battery extends beyond two days providing un interrupted usage. Music enthusiast are set to be captivated by dual speakers powered by Dirac Stereo Widening™ technology which produces more immersive, clearer, louder sound with powerful bass. The 80db+ Ultra loud receiver and Noise Reduction Technology in the smartphone allows users to listen conveniently even in the noisiest of surroundings. The 13MP rear camera comes handy to capture quality images while the 5MP front facing camera is supported by a soft light flash to avoid washed out selfies.
All Infinix range of smartphone supports 4G LTE bands with VoLTE support for HD calls and faster call connection. It also comes with 2-SIM card slots and one dedicated expandable slot, which can support up to 128GB of memory card. The stylish smartphones have a fast fingerprint sensor for secure phone unlocking and can also be used for taking pictures, accepting calls and browsing pictures with ease.