Manchester, 30 November – TECNO Mobile, and the Premier League’s Manchester City Football Club, are today celebrating the launch of their new global multi-year partnership. As the Official Tablet and Handset Partner of Manchester City Football Club, TECNO Mobile will work with the Club to grow their strategic marketing and advertising campaigns across the globe.
Four-times champion of English Premier League, Manchester City is one of the most competitive football teams in the world. In recent years, Manchester City has gained huge success, in addition to its future plan of expanding Etihad Stadium. Manchester City FC is regarded as the most innovative and proactive sport organization, its successful history and unbreakable ambition has attracted football fans all across the globe.
It has been only two months since TECNO launches its Phantom 6 flagship smartphone and announced its official entry in Middle East market through a major press conference at the Burj Khalifa in Dubai. Today, TECNO launches this great partnership with Manchester City FC, adding another landmark event in TECNO’s ten years ‘journey. Internationally well-known medias, such as BBC and CNBC also attend this grand launch.
TECNO and Manchester City FC are both leading players in their respective fields. This partnership aims to let TECNO consumers and football fans share every touching and exciting moment happening around the football club. With a series of interactive campaigns, consumers and fans are getting closer, TECNO’s brand image is boosted in Europe, as well as it drives the global expansion plan of the brand. On 3rd December, TECNO will get its first brand exposure in Europe during the match between Manchester City and Chelsea.
Speaking at the launch of the global partnership, Tom Glick, City Football Group’s Chief Commercial Officer, said: “We are delighted to welcome TECNO Mobile to Manchester City’s growing repertoire of global partners. Its global focus coupled with a commitment to each of its local markets reflects our ethos and we look forward to working with them to connect with Manchester City’s global fan base.”
Stephen Ha, General Manager of TECNO Mobile added: “We are honored to be partnering with such a successful and well known club as Manchester City. Providing our consumers with an unparalleled mobile experience is a top priority for TECNO Mobile and we see many similarities with Manchester City when we look at their commitment to delivering a premium matchday and digital experience for their fans.”
Since TECNO entered African market in 2006, the brand has been dedicated to transforming state-of-art technologies into localized products under the guideline of “Think Globally, Act Locally”. In one decade only, TECNO has become a household name in Africa, and ranked in the Top 20 Most Admired Brands by African consumers for two consecutive years. TECNO has acquired a massive user base as well as an exceptional brand image.
TECNO will keep moving alongside with its numerous success achievements history by constantly developing its R&D strength, enhance its business models and expand its mobile users base. Let’s look forward to more accomplishments starting from the outstanding partnership with Manchester City!