On 25th September, 2016, TECNO has launched its annual flagship devices Phantom 6/6 Plus at Armani Hotel in Dubai,which is located in the world’s highest building Burj Khalifa Tower.Taking this opportunity, TECNO,a communication brand from China,who has become the local king in Africa, has declared officially its decision to go global.
Over 80 Media houses from all over the world were present covering the big event, witnessing the growth of TECNO,including CNN, BBC ,Al Khaleej, Deutsche Presse-Agentur DPA，CCTV Africa as well as Xinhua News Agency. In the mean time, some honored guest were also invited to this event and gave a speech, such as Mr.Makoto Kimurathe,general manager of SONY; Mr.Jeremy Doutte,CEO of Jumia;Mr.Arthur Wang,senior director of MediaTek and Mr.Martin Kariithi,manager of Android partnerships for Google.
“The 10th anniversary of Transsion Holdings has given this launch event a special meaning. After achieving a great success in Africa, we are now marching to the world and expanding the global market, serving customers from all over the world. The new market of Middle East is no doubt a new milestone of TECNO. “said Mr. Arif Chowdbury, vice president of Transsion Holdings.
TECNO entered African market in 2008, concentrating on fine products delivery. Ever since started selling in Africa, TECNO has gradually replaced the previously dominating mobile giants like Nokia, Motorola and Sagem with a market proportion of 41.1% in major African countries. Although TECNO doesn’t seem to have much media exposure, the brand’s strength deserves to be noticed as TECNO is currently one of the Top 3 most popular mobile phone brands in Africa. TECNO is becoming a household brand, ranked Top 20 Most Admired Brand by Brand Africa in 2 consecutive years. Looking back to last decade, it is proud to say that TECNO is holding the priority of African market, which makes it difficult for any new entrant brands to outwin.
The success of TECNO is closely related to its strategy “GLOCAL=GLOBAL+LOCAL”. “Think globally, act locally”, through insightful understanding of local consumers’ demands and blending into local culture, as well as possessing local talents and improving user experience, TECNO aims to be a sustainable development enterprise.
The focus of this press conference – Phantom 6/6 Plus, is the best interpretation of TECNO’s 10 year journey. Based on Android system, integrating local user habits, TECNO is committed to customized service for global users. With SONY camera technology and MediaTek high-end chipset technology, stable, smooth and outstanding photography, TECNO is providing the amazing Phantom flagships as a response to users’ demands. Mobile phone fans speak highly of these two models, while they believe Phantom 6/6 Plus would be a great hit in emerging markets as well as mature markets.
Phantom 6 ’s 6.15mm ultra slim body makes it the slimmest dual camera smartphone, outwin iPhone7(7.3mm) and Huawei P9(9mm). Minimal aesthetics and subtly curved back perfectly fits into the palm. Simultaneously running a 13MP camera and a 5MP camera, along with dual color temperature flash, Phantom 6 allows users to easily take great photos like taken by professional cameras. Phantom 6 Plus is designed to be the globally leading deca core flagship smartphone with 4GB RAM. Its body went through 32 processes, 2,880 minutes, with 98.1% of metallic proportion. 21MP HD camera along with dual color temperature flash makes recording daily moment clearly. In addition to 4 smart camera modes, any photography fans shall have impressive shooting experience like professionals. What’s more, Phantom flagship series provides business elites multi security protection and comprehensive business services, which include Type-C flash charging, fingerprint and eye scanner, etc.
With 10 years’ accumulation, TECNO is becoming stronger in R&D and business operation. Persistent to GLOCAL theory, TECNO is expecting another splendid 10 year on its way of global expansion.