Following the hot sales of TECNO W4 in Egypt, TECNO launched this year’s flagship music phone Boom J8 early this month, together with Orange, the world famous operator.
In May 8, a joint press conference of Boom J8 held by TECNO and Orange in Grand Hyatt along Nile came under the spotlight. 57 media houses and 10 lucky TECNO fans attended this grand telecommunication event, witnessed this revolutionary product. As the successor to last year’s music phones J5 and J7, J8 aims to deliver leading product experience and musical performance. Boom J8 possesses the ultimate slim, metal frame design, 5.5 '' HD IPS screen, front and rear 13MP + 5MP camera flash, which are leading features in similar phones. But it is not stacking parameters that TECNO concerns the most. It is the pursuit of ultimate musical performance and digging for young users’ interests that TECNO cares about. In product demonstration section, media had shown great interests in J8’s professional music performance and its fresh new OS, HiOS. They have also experienced J8 on the spot.
It is the common attention that TECNO and Orange have paid to young users bringing them together for this music phone. TECNO provides excellent products while Orange offers free Orange online music services and traffics for 2 months for this product, so that young people can connect to the unlimited online music resources anytime, anywhere.
As a global giant operator, Orange has been running its business as Mobinil in Egypt for a long time until it renamed itself in April this year. J8 is Orange’s first joint-launch product after renaming. As for partnering with TECNO, Orange said it is because Orange and TECNO share mutual brand and product positioning, which is the young audience. Meanwhile, TECNO carries out diverse marketing strategies in Egypt. There are possibilities of further cooperation between these two brands.
For both sides, this joint launch of Boom J8 is just the beginning for TECNO and Orange. It is believed that these two great brands will present more exciting performance for users in the future.
Below are some of media coverage about this press conference: