TRANSSION Holdings has been committed to providing consumers in global emerging markets with their favourite smart devices and mobile internet service. The company is best-known for its high-quality multi-brand smart devices with mobile phones as the core products, and mobile internet service based on self-developed intelligent terminal operating system and massive mobile phone users. TRANSSION's brand portfolio comprises leading mobile phone brands in emerging markets, including TECNO, itel and Infinix, Carlcare for after-sales services, oraimo for smart accessories, and Syinix for home appliances.
After years of expansion, the company has become a leading player in the mobile industry in global emerging markets. In 2018, TRANSSION sold 124 million mobile phones globally. According to IDC figures for 2018, TRANSSION ranks 4th in global mobile phone brands and hold the largest market share in Africa. TRANSSION was included in the “Top 50 Chinese Cross-border Brands” jointly released by Facebook and KPMG in 2018 for its outstanding performance and brand appeal in global emerging markets.
TRANSSION’s three mobile phone brands TECNO, itel and Infinix ranked 5th, 17th and 26th respectively among the TOP 100 MOST-ADMIRED BRANDS IN AFRICA, a ranking compiled by African Business (June 2019). In the Top 100 list, TECNO ranked 1st for years and itel ranked 2nd among all Chinese brands.
TRANSSION has R&D centres in Shanghai and Shenzhen in China, and works closely with local R&D teams in Nigeria and Kenya. Meanwhile, through in-depth and customized cooperation with the mobile phone supply chain, TRANSSION has achieved integrated innovation. TRANSSION has more than 1,500 R&D staff focusing on the development of mobile phone hardware, software and mobile internet. Based on hardware R&D, TRANSSION sticks to in-depth integration of software technologies such as big data, cloud computing and internet development with its mobile terminal products to continuously improve its products and services.
TRANSSION has established manufacturing facilities in several countries and regions, including China, Ethiopia, India and Bangladesh. Moreover, Carlcare, TRANSSION’s after-sales service brand has more than 2,000 service contact points (including third-party cooperative points), plus 7 large repair centres to provide professional and efficient after-sales service to its customers. With Google, Facebook, Microsoft, MediaTek, Orange, Vodafone and other world-renowned companies as its strong partners, TRANSSION is set to continue its development at a steady pace.
African customers use intelligent mobile devices as their major access to the internet while TRANSSION has a huge base of mobile phone users in Africa. According to IDC figures, TRANSSION had the biggest market share for smartphone in Africa in 2018. TRANSSION branded phones are equipped with intelligent operating system based on secondary development and deep customization of Android system platform, including HiOS, itelOS and XOS (TRANSSION OS). Currently TRANSSION OS has become one of the mainstream operating systems in global emerging markets including Africa. Based on TRANSSION OS, the company has developed APP store, game centre, advertising distribution platform, mobile manager and many related tools and applications.
At the same time, TRANSSION has established strategic partnership with leading internet companies such as Netease to actively develop and incubate mobile internet products in music, games, short video, content aggregation and other application areas. Up to now, the cooperation has generated 5 APPs with more than 10 million monthly active users.
Currently, TRANSSION has a global sales network covering more than 70 countries and regions worldwide, including Nigeria, Kenya, Tanzania, Ethiopia, Egypt, the UAE (Dubai), India, Pakistan, Indonesia, Vietnam and Bangladesh.