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itel Mobile, the Hi-Tech innovative brand for the masses from TRANSSION Holdings, is a major player in mobile industry worldwide. With "Join Enjoy" spirit, itel provides users with a fantastic user experience at an affordable rate. Since its inception in 2007 in Hong Kong, the brand has spread its presence in over 40 countries across the globe. Its product portfolio is comprised of smartphones, tablets and feature phones.

Innovation and quality are the focus hallmarks of itel. Its research and development team is striving to provide the best-in-class technologies of cameras, long lasting battery life with power saving mode and exclusive smart-feature phones supported by java, which help users to attain best internet browsing experience, enjoy social media and upload pictures, etc.

In 2015, itel reached a landmark with sales of 30 million handsets, claiming the No.1 feature phone brand globally and one of the top 3 mobile brands in Africa. In 2015, based on Africa's biggest Business Magazine African Business, itel ranked 51st Most Admired Brand by African consumers.