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Established in 2007 in Hong Kong, itel Mobile is an innovative brand specializing in mobility solutions. With its brand philosophy "Join · Enjoy", itel endeavored to empower every individual by providing best in class, reliable and trendy communication devices at an affordable rate. Its product portfolio comprises smartphones, tablets and feature phones.

Over the past decade the brand has become a household name in the industry spreading its presence in more than 40 countries across the globe. In 2016, itel reached a landmark sales volume of over 50 million handsets, listed among the top 3 mobile brands in Africa (Source: IDC Mobile Phone Tracker 2017 Q3). As per “African Business”, an influential British business magazine on the continent, itel ranks 25th Most Admired Brands for African consumers. In addition, itel has been chosen as the ‘Emerging Brand’ in the ‘Mobile Phone Segment’ at the GLOBE Platinum Awards 2016, for its excellence and emerging success in Asia Pacific.