Facing fierce market competition, TRANSSION uses a multi-brand strategy, launching different brands at different time phases based on the situation of target markets and the various consumers' needs.
Currently, TRANSSION owns three mobile brands, TECNO, itel and Infinix. Its brand portfolio also comprises Carlcare for after-sales services, Oraimo for mobile accessories and Syinix for home appliance. TRANSSION also owns a mobile internet company, Afmobi, which houses a quick search website www.af1234.com
, a news portal site www.helloAf.com
, an APP store Palmplay and an instant messaging tool Palmchat.